Why your small business needs a pop-up retail spot.
If you’ve got an up-and-coming brand or product line and you’re trying to gain exposure for it, you might not have the budget yet for a permanent bricks and mortar location; but you still need to think beyond simply going the e-commerce, Facebook or shopify route.
A pop-up shop could connect you with many potential loyal customers you wouldn’t reach online. Let’s look at top reasons why you should take the next step and pop up in your local shopping centre or retail outlet
Great for Improving Brand Awareness
If no one knows who you are yet, a pop-up is an excellent method for exposing the public to your product or brand in a tactile, tangible way. People are more likely to remember the experience of trying your product live than simply seeing your name on some form of advertising.
Connects your brand to your community
When you limit your marketing to online outlets, it can be difficult to build brand loyalty because you’re just one name among millions. A pop-up lets you connect to customers more directly, putting a face to the product—which can also eventually boost your online sales.
As a way of promoting local businesses and connecting them to our community, many venues have made space available for pop-up boutiques, and we have seen several businesses do very well utilising that space. Connecting to local customers is a great way to supercharge sales and grow your business and repeat custom.
Builds Excitement for Your Products
The idea of a pop-up shop reinforces a sense of immediacy among potential customers because they know you won’t be there long. You can often use this dynamic to build urgency and excitement to boost sales.
Adds Prestige
Isn’t it just an amazing coup for your brand or small business to showcase your products and goods in a beautiful retail setting like the iconic Princes Square in Glasgow, Golden Square, The Mall Basingstoke and Centrale.
To make your small business POP and take it to the next level get in touch with Carolann at Lightbulb Promotions to discuss Carolann@lightbulbpromotions.com or 07483135605.
